Bootstrapped a Delhi martech company and speaks publicly about running account based marketing as a small team
Why they're worth your time
His ABM episode is a rare account of running named-account marketing without an enterprise budget: how AdPushup picked its target list and what it did instead of broad inbound. Useful if you sell to a few hundred companies rather than a mass market.
Background
Ankit Oberoi is co-founder and CEO of AdPushup, a New Delhi company that helps web publishers and e-commerce sites grow ad revenue, which he started in 2014 after an earlier bootstrapped web hosting business. He has written for Digital Content Next and the Forbes Business Council, and has appeared on the SaaSBoomi Marketing Nation podcast on account based marketing and on Founder Thesis about building a global martech company from India.