Wrote the outbound prospecting playbook he used to build pipeline for two India-based B2B companies selling to the US
Why they're worth your time
He is one of the few India-based operators who has documented an outbound channel end to end, from list building to sequencing, rather than posting tactics in isolation. His writing is unusually candid about what did not work and why a channel that prints pipeline at one company dies at the next.
Background
Ashwin Ramasamy co-founded PipeCandy, a Chennai-based ecommerce and DTC data company, after co-founding ContractIQ, and he ran the outbound motion at both. He turned that experience into a book on scaling outbound prospecting for B2B SaaS companies, written because he kept getting asked the same question. He writes regularly for TechCrunch, Entrepreneur India and the Forbes Technology Council, and now co-founded Moative.
