Writes candidly about hard pivots, pricing and selling enterprise software out of India, from a decade running WebEngage
Why they're worth your time
His interviews are unusually specific about the sequence most founders get backwards: how pricing decisions ended up dictating the product, and what changes when you move from selling to Indian companies to selling to enterprise buyers abroad. He is also frank about what a pivot costs a sales team mid-flight.
Background
Avlesh Singh is co-founder and CEO of WebEngage, a Mumbai-based customer engagement and retention platform he has run for over a decade. He built the company at a time when enterprise software from India was unconventional, and has publicly walked through the hard pivots, working alongside salespeople in the trenches, and selling internationally. He publishes on the WebEngage blog and on Medium, and appears in long-form interviews including Blume's founder commentaries.
