Product led growth operator who writes the playbooks behind self serve and hybrid SaaS monetization
Why they're worth your time
She breaks growth into loops, models and org structures rather than tactics, so you can see where self serve stops working and sales assist has to start. Her writing on hybrid PLG plus sales motions and on when to introduce paywalls is unusually concrete about the tradeoffs.
Background
Elena Verna is head of growth at Lovable, the AI app builder that reached roughly 200 million dollars in ARR inside its first year. She previously ran growth and analytics work at Miro, SurveyMonkey, Amplitude and Dropbox, and has advised companies including MongoDB, Superhuman and Sanity. She publishes Elena's Growth Scoop, a newsletter on product led growth, monetization and growth org design, and teaches growth courses through Reforge.
