Ghazal Alagh

Honasa Consumer · Delhi-NCR

Co-founder of Honasa (Mamaearth), who built the brand out of a community of mothers before it was a product line

Why they're worth your time

She is specific about the mechanic that actually built Mamaearth: recruiting a group of target customers, building products against their complaints, and letting them carry the brand, which is community-led GTM rather than a campaign. She also writes openly about founders being the brand's face and where that helps or backfires.

Background

Ghazal Alagh co-founded Honasa Consumer with Varun Alagh in 2016 and is its Chief Innovation Officer. Honasa is India's largest digital-first beauty and personal care company, with Mamaearth, The Derma Co, Dr. Sheth's, Aqualogica and BBlunt in its portfolio. She works on product development with panels of customers, and posts frequently on LinkedIn and X about brand building, category creation and founder-led marketing.

Known for

Community ICP Category design Positioning

Where they're public

Their own channels. Read the work first.

LinkedIn X Website

Others on the same ground

April Dunford Toronto
The person most B2B teams learn positioning from, and the author of Obviously Awesome and Sales Pitch She turns positioning from a vague branding exercise into a repeatable exercise: list your true competitive alternatives, isolate the features only you have, work out the value those unlock, and name the market segment that cares most. Her Sales Pitch work is the rare material that connects that positioning to the actual words a rep says on a call. PositioningICPSales processCategory design
Emily Kramer MKT1 · San Francisco
Writes MKT1, the reference on how an early B2B startup should actually build marketing She writes the thing almost nobody else does: what the first marketing hire should actually do in what order, how to scope the role, and how to tell a growth marketer from a product marketer when you have budget for exactly one. Her templates and org charts are directly usable rather than illustrative. PositioningInbound & contentGTM hiringICP
Sunil Neurgaonkar Adopt AI · Bengaluru
Host of SaaS Sessions, India's longest running SaaS podcast, and a working field and community marketer He is one of the few India based GTM people publishing at the practitioner altitude rather than the CEO altitude: what a first growth hire actually does in month one, how field marketing and events convert in Indian SaaS, and what a lean team runs instead of a paid budget. The podcast archive doubles as a decade long record of how Indian SaaS GTM changed. CommunityInbound & contentICPPartnerships
Prasanna Krishnamoorthy Upekkha · Bengaluru
Managing Partner at Upekkha and one of the clearest voices on capital efficient SaaS GTM from India He works with dozens of early Indian SaaS founders at the same time, so his public material is grounded in patterns rather than one company's story: how to pick a wedge ICP, what a founder should personally close before hiring, and where India based teams typically stall selling into the US. His framing of efficiency as a GTM choice, not a constraint, is the useful contrarian bit. ICPPositioningPricingSales process

Listed here and would rather not be, or something is wrong? Email [email protected] and we'll fix or remove it.

eChai Partner Brands