Coaches founding and solo product marketers on how to build the PMM function from scratch
Why they're worth your time
He answers the question most early stage teams get wrong: what the first product marketer should actually do in the first ninety days, and what to refuse. His teardowns of real launches and positioning docs show the artefacts, not just the theory.
Background
Jason Oakley founded Productive PMM in 2023 after building the product marketing function from scratch three times, as the founding or leading PMM at Uberflip, Chili Piper and Klue. He writes PMM Files, a weekly newsletter of real product marketing examples read by thousands of PMMs, and runs coaching and template programs aimed at founding and solo product marketers. He writes and speaks regularly for the Product Marketing Alliance.