Teaches outbound prospecting built on curiosity and disqualification rather than persuasion
Why they're worth your time
He rewrites actual cold emails and cold call openers line by line, in public, so you can see exactly why a message reads as spam and what the non pushy version sounds like. If you or your SDRs are sending outbound that gets ignored, this is the most immediately applicable material on the list.
Background
Josh Braun is a sales trainer whose entire body of work sits on one line: stop convincing and start listening. He publishes daily on LinkedIn, writes a newsletter, runs a podcast, and sells courses on cold outreach, objection handling and what he calls the forces that keep a buyer frozen in the status quo. He has run training with companies including Zendesk, Gong and Snowflake.