Silicon Valley Product Group · San Francisco Bay Area
Wrote the modern definition of the product marketing function and its four fundamentals
Why they're worth your time
LOVED gives you a defensible answer to what product marketing is actually accountable for (ambassador, strategist, storyteller, evangelist) instead of it being the team that makes slides. Read her when you are hiring your first PMM and cannot write the job description.
Background
Martina Lauchengco is the product marketing partner at Silicon Valley Product Group and a partner at Costanoa Ventures. She led marketing for Microsoft Word and Office, ran browser and server product marketing at Netscape, and was a marketing leader and chief of staff at Loudcloud and Opsware. She wrote LOVED: How to Rethink Marketing for Tech Products, the product marketing entry in the SVPG series alongside INSPIRED and EMPOWERED, and lectures in UC Berkeley's engineering leadership program.
