Nithin Kamath

Zerodha · Bengaluru

Co-founder of Zerodha, which became India's largest retail broker without an advertising budget

Why they're worth your time

He explains the trade offs behind a no-advertising growth model in the open: what pricing had to be true, what the product had to do to be worth talking about, and where referrals stop working. Very few founders at that scale publish the reasoning behind their distribution choices this plainly.

Background

Nithin Kamath co-founded Zerodha in 2010 with his brother Nikhil and remains its CEO. The company bootstrapped to millions of active customers and has publicly said it grew through word of mouth, referrals and free education rather than paid advertising. He writes at length on X and on Zerodha's Z-Connect blog about the business, its pricing decisions and why it does not advertise.

Known for

Inbound & content Retention & expansion Category design Pricing

Where they're public

Their own channels. Read the work first.

X Website

Others on the same ground

April Dunford Toronto
The person most B2B teams learn positioning from, and the author of Obviously Awesome and Sales Pitch She turns positioning from a vague branding exercise into a repeatable exercise: list your true competitive alternatives, isolate the features only you have, work out the value those unlock, and name the market segment that cares most. Her Sales Pitch work is the rare material that connects that positioning to the actual words a rep says on a call. PositioningICPSales processCategory design
Jason Lemkin SaaStr · San Francisco
Founder of SaaStr, the largest body of public writing on scaling B2B SaaS revenue He answers the operational questions almost nobody publishes numbers for: when to hire your first VP of Sales, what a rep should actually close, how long ramp really takes, and why most VP hires fail in the first 90 days. Read him for benchmarks and hiring sequencing rather than for strategy. GTM hiringEnterprise salesSales processPricing
Kyle Poyar Growth Unhinged · Boston
Writes Growth Unhinged, the working reference on product led growth, pricing and packaging He publishes the actual benchmarks and teardowns behind PLG rather than the theory: free to paid conversion rates by category, what usage based pricing does to net revenue retention, and how specific companies structured their packaging. His pricing work is the strongest public material on changing a price without breaking your funnel. PLGPricingInbound & contentRetention & expansion
Emily Kramer MKT1 · San Francisco
Writes MKT1, the reference on how an early B2B startup should actually build marketing She writes the thing almost nobody else does: what the first marketing hire should actually do in what order, how to scope the role, and how to tell a growth marketer from a product marketer when you have budget for exactly one. Her templates and org charts are directly usable rather than illustrative. PositioningInbound & contentGTM hiringICP

Listed here and would rather not be, or something is wrong? Email [email protected] and we'll fix or remove it.

eChai Partner Brands