Praveen Das

Factors.ai · Bengaluru

Co-founder of a B2B marketing analytics product, publishing on attribution and account intelligence

Why they're worth your time

He is precise about what B2B marketing measurement can and cannot tell you, particularly why last touch attribution misleads in long, multi person buying cycles, and what account level signals are worth wiring into a CRM instead.

Background

Praveen Das co-founded Factors.ai in 2020 with Srikrishna Swaminathan and Aravind Murthy, after seven years on the leadership team at InMobi where he was Director of Products. Factors.ai stitches the B2B customer journey across ad platforms, website, marketing automation and CRM at the account level. He writes on the Factors.ai blog and has appeared on SaaS Sessions to answer common questions about marketing data.

Known for

RevOps Inbound & content ICP

Where they're public

Their own channels. Read the work first.

LinkedIn Website

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