Santhosh Srikant

Association of Indian Technology Sales Professionals · Bengaluru

Built India's only membership body for technology sales professionals, with a blog, a podcast and a certification behind it

Why they're worth your time

AITSP is the closest thing India has to a professional standard for tech sales, so his work is useful if you want to see the job described as a career with levels rather than as a hustle. The blog and podcast are one of the few places where Indian tech sellers, not founders, are the ones talking.

Background

Santhosh Srikant is founder and CEO of AITSP, which describes itself as India's first and only member organization dedicated to the technology sales profession. He has spent over two decades in the industry, and set the body up to give sales career aspirants a structured path rather than the accidental route most people take into the job. AITSP publishes the TIPS blog, runs a podcast and a learning centre, issues the ICE Sales Framework certification, and hosts a national technology sales conference.

Known for

Where they're public

Their own channels. Read the work first.

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