RevOps leader turned founder who publishes on sales compensation as a go-to-market lever
Why they're worth your time
He treats sales compensation as a design problem rather than a finance chore, with concrete tests (can a rep explain their plan in sixty seconds) drawn from reviewing hundreds of enterprise comp plans. Useful if you are setting quotas and incentives for the first time.
Background
Siva Rajamani co-founded Everstage, a sales commissions and incentive compensation platform, in 2020. Before that he was Director of Revenue Operations at Freshworks, and earlier a consultant at PwC and EY. He talks publicly about designing comp plans, quota setting and the RevOps function on shows including GTMnow, the UserGems First 100 podcast and Ebsta's podcast.