Thiyagarajan Maruthavanan

Upekkha · Bengaluru

Value SaaS accelerator partner who writes on capital efficient GTM for Indian software founders

Why they're worth your time

His Value SaaS argument is a specific stance on GTM: get to a million dollars of revenue on your own cash flow, price against value delivered, and choose an ICP narrow enough that a small team can actually reach it. Useful counterweight if you are being told to spend into growth.

Background

Known as Rajan, he is co-founder and Managing Partner at Upekkha, an accelerator that has backed over a hundred early stage startups founded by Indian founders building global software businesses. He was previously a product leader at Intuit. He writes on YourStory and the Forbes Business Council and speaks regularly at SaaSBoomi on how Indian SaaS companies should build go-to-market.

Known for

Pricing ICP Positioning

Where they're public

Their own channels. Read the work first.

LinkedIn Website

On eChai

Thiyagarajan Maruthavanan is on eChai, so you can see where they've been and where they're going next.

See their eChai profile →

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