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Tim Soulo
TS
Tim Soulo
Ahrefs · Singapore
Ran the SEO and content engine that made Ahrefs a category default
Why they're worth your time
He documents a rare thing: a software company that grew mostly on search and education rather than paid acquisition or a sales team, and he shows the numbers behind it. Useful on keyword strategy, content that maps to product, and why most SEO advice does not survive contact with data.
Background
Tim Soulo joined Ahrefs in 2015 as an early employee and is its CMO and product advisor. He publishes data-driven SEO studies and guides on the Ahrefs blog, runs a marketing video channel, and hosts the Ahrefs Podcast. He also angel invests in and advises early stage marketing technology companies.
Where they're public
Their own channels. Read the work first.
Others on the same ground
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Jason Lemkin
SaaStr · San Francisco
Founder of SaaStr, the largest body of public writing on scaling B2B SaaS revenue
He answers the operational questions almost nobody publishes numbers for: when to hire your first VP of Sales, what a rep should actually close, how long ramp really takes, and why most VP hires fail in the first 90 days. Read him for benchmarks and hiring sequencing rather than for strategy.
GTM hiring Enterprise sales Sales process Pricing
KP
Kyle Poyar
Growth Unhinged · Boston
Writes Growth Unhinged, the working reference on product led growth, pricing and packaging
He publishes the actual benchmarks and teardowns behind PLG rather than the theory: free to paid conversion rates by category, what usage based pricing does to net revenue retention, and how specific companies structured their packaging. His pricing work is the strongest public material on changing a price without breaking your funnel.
PLG Pricing Inbound & content Retention & expansion
EK
Emily Kramer
MKT1 · San Francisco
Writes MKT1, the reference on how an early B2B startup should actually build marketing
She writes the thing almost nobody else does: what the first marketing hire should actually do in what order, how to scope the role, and how to tell a growth marketer from a product marketer when you have budget for exactly one. Her templates and org charts are directly usable rather than illustrative.
Positioning Inbound & content GTM hiring ICP
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Sunil Neurgaonkar
Adopt AI · Bengaluru
Host of SaaS Sessions, India's longest running SaaS podcast, and a working field and community marketer
He is one of the few India based GTM people publishing at the practitioner altitude rather than the CEO altitude: what a first growth hire actually does in month one, how field marketing and events convert in Indian SaaS, and what a lean team runs instead of a paid budget. The podcast archive doubles as a decade long record of how Indian SaaS GTM changed.
Community Inbound & content ICP Partnerships
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