Tulika Panda

Kick SaaS · Delhi-NCR

Built Kick SaaS, a community and event series for Indian SaaS sales people rather than for founders

Why they're worth your time

Almost every India SaaS community is built for founders and investors, and hers is built for the people carrying the bag. The Kick SaaS sessions and recordings are one of the few places where Indian SaaS reps and sales managers, not CEOs, set the agenda.

Background

Tulika Panda spent close to a decade in traditional sales before moving into SaaS sales, and co-founded People of Sales (VentesAid), a Delhi-based SaaS sales consulting outfit, in 2021. She co-founded Kick SaaS, which runs live editions in Indian cities, most recently a Bengaluru session on AI in SaaS sales with the HSR Founders Club, and publishes through a YouTube channel and LinkedIn page.

Known for

Community Outbound GTM hiring

Where they're public

Their own channels. Read the work first.

Others on the same ground

Pete Kazanjy Atrium · San Francisco

Author of Founding Sales, the handbook that popularised founder led sales Founding Sales is the most concrete text available on the exact stretch most founders get wrong: your first 10 customers, your first rep, and the handoff between the two. He is unusually specific about call structure, discovery questions, and what a founder should measure before hiring anyone into sales. Sales processOutboundGTM hiringEnterprise sales

Jason Lemkin SaaStr · San Francisco

Founder of SaaStr, the largest body of public writing on scaling B2B SaaS revenue He answers the operational questions almost nobody publishes numbers for: when to hire your first VP of Sales, what a rep should actually close, how long ramp really takes, and why most VP hires fail in the first 90 days. Read him for benchmarks and hiring sequencing rather than for strategy. GTM hiringEnterprise salesSales processPricing

Emily Kramer MKT1 · San Francisco

Writes MKT1, the reference on how an early B2B startup should actually build marketing She writes the thing almost nobody else does: what the first marketing hire should actually do in what order, how to scope the role, and how to tell a growth marketer from a product marketer when you have budget for exactly one. Her templates and org charts are directly usable rather than illustrative. PositioningInbound & contentGTM hiringICP

Sunil Neurgaonkar Adopt AI · Bengaluru

Host of SaaS Sessions, India's longest running SaaS podcast, and a working field and community marketer He is one of the few India based GTM people publishing at the practitioner altitude rather than the CEO altitude: what a first growth hire actually does in month one, how field marketing and events convert in Indian SaaS, and what a lean team runs instead of a paid budget. The podcast archive doubles as a decade long record of how Indian SaaS GTM changed. CommunityInbound & contentICPPartnerships

Listed here and would rather not be, or something is wrong? Email [email protected] and we'll fix or remove it.

eChai Partner Brands