Ulrik Lehrskov-Schmidt

Willingness to Pay · Copenhagen

B2B SaaS pricing consultant who wrote The Pricing Roadmap

Why they're worth your time

He is the rare pricing voice who explains value metrics and packaging architecture rather than just telling you to raise prices: how to pick the unit you charge on, how tiers should ladder, and where a model quietly caps expansion revenue. Read him when your pricing page is fighting your product roadmap.

Background

Ulrik Lehrskov-Schmidt runs a B2B SaaS pricing practice out of Copenhagen that has completed several hundred pricing redesigns for companies from early stage startups to large enterprises, working with venture and private equity firms as well as directly with operators. He wrote The Pricing Roadmap, a book on designing SaaS pricing models around customer value, and publishes a weekly pricing note plus a SaaS pricing video channel.

Known for

Pricing Retention & expansion

Where they're public

Their own channels. Read the work first.

LinkedIn Website

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