Wes Bush

ProductLed

Author of Product-Led Growth and founder of the ProductLed training practice

Why they're worth your time

He is the most systematic voice on the mechanics of free: free trial versus freemium, what the model does to your unit economics, and how to build an onboarding path that actually converts. Useful when you are deciding whether a self serve motion fits your product at all.

Background

Wes Bush is the founder of ProductLed and the author of Product-Led Growth: How to Build a Product That Sells Itself, followed by The Product-Led Playbook. Canadian by background, he moved into PLG consulting after working on it at Vidyard, and his firm has since run the ProductLed System with hundreds of SaaS companies. He hosts the ProductLed podcast and publishes a newsletter on self serve revenue.

Known for

PLG Pricing Retention & expansion

Where they're public

Their own channels. Read the work first.

LinkedIn X Newsletter Podcast Website

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