Tool · 6 min read

Shopify Partner Program

Shopify Free Beginner

The clearest example of a platform treating partners as a real business: 1.3 billion dollars paid to partners in 2025 across apps, themes, store builds and referrals, with docs and tooling to match.

Open on shopify.com ↗

It answers 3 questions

  1. App store, app directory, cloud marketplace: which of these actually matters for us?
  2. What does a genuinely best in class partner program look like up close?
  3. Which companies actually run the best channel programs, and what do they do differently?

Read with it

  1. First hand from the person who ran HubSpot's channel for a decade, with the four maturity stages and the argument that support,... SaaStr Article · 10 min read HubSpot's ex-VP of Channel Sales: How to Build The World's Best Channel Sales Program David Shepherd
  2. Named teardowns instead of theory: Shopify, Microsoft, AvePoint, Nintex and Lookout, with what each does differently on... Impartner Article · 12 min read How to Build the Best SaaS Partner Program (with Examples) Impartner
  3. Video · 45 min watch How to Build a Tech Partner Program That Works Cloud Software Association
  4. The third cloud's own partner documentation, covering SaaS, VM and now AI agent listings, plus the billing integration work... Google Cloud Documentation Article · 10 min read Google Cloud Marketplace: offering your products Google Cloud Documentation
  5. A concrete look at what an app directory listing demands (demo video, eight screenshots, scope groups, testing instructions),... HubSpot Developers Article · 12 min read List your app on the HubSpot App Marketplace HubSpot Developers
  6. Shows the part founders underestimate about app stores: you are subject to someone else's review, pause and resubmission cycle,... Shopify Developers Article · 10 min read Shopify App Store review process Shopify Developers
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