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AWS Marketplace and cloud marketplaces · checked 11 November 2026
Listing on AWS Marketplace takes a few weeks of work; what changes is the selling after, with deals moving through private offers.
A cloud marketplace lets a customer buy your software through the cloud procurement it already uses, often drawing down money already committed to AWS, Azure or Google Cloud. Sellers on all three clouds report around 29% of revenue through marketplaces against 3% for single cloud sellers, though each extra listing costs real work. Make the case for the platform fee by comparing it with your normal CAC and the procurement weeks you skip.
The steps 6 answers
- How do we actually list on AWS Marketplace, and what changes in our sales process? GTM
- What is a cloud marketplace and why does everyone tell us to list on AWS? GTM
- App store, app directory, cloud marketplace: which of these actually matters for us? GTM
- Should we list on more than one cloud marketplace, or is AWS enough? GTM
- Marketplace revenue is growing but finance hates the platform fee. How do I make the case? GTM
- What do the top 10% of cloud marketplace sellers do that everyone else does not? GTM
Tools that do it for you
The readingMost used across these answers
- The 2025 State of Cloud GTM Report Read · 5 answers
- Introduction to AWS Marketplace Watch · 3 answers
- What is AWS Marketplace? (Seller Guide) Read · 3 answers
- Google Cloud Marketplace: offering your products Read · 3 answers
- Unlocking Synergies: Maximizing Co-Sell Opportunities with AWS Read · 3 answers
- List your app on the HubSpot App Marketplace Read
- Shopify App Store review process Read
- Overview of Microsoft Marketplace for publishers Read
- Freshworks leans on partner flywheel to unlock mid-market opportunity at scale Read
The terms
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