Book
Traction: How Any Startup Can Achieve Explosive Customer Growth
Gabriel Weinberg and Justin Mares · penguinrandomhouse.com Paid Beginner
The book that lays out nineteen channels for getting customers and the three-step Bullseye framework for testing a few cheaply and choosing the one that works for your business.
- Nineteen channels exist; most founders only try two or three they already know.
- Bullseye: list every channel, test three cheaply, then focus on the one that works.
