Article · 18 min read

LinkedIn for Social Selling: How to Research, Prospect, & Sell on Platform

Justina Thompson · HubSpot Free Beginner

The mechanical walkthrough: search filters, what Sales Navigator adds over the free version, how to read a profile before you write, and what a connection request should say. Start here before you buy any LinkedIn automation tool.

  • Salespeople who use social content as enablement are 58 percent more likely to beat their number.
  • Prospecting stack to actually use: Sales Navigator saved searches, the People Also Viewed sidebar, and profile-change alerts.
  • Rewrite your headline as "[Title]: helping [prospects] do X" instead of a job title, and post once or twice a week.
  • Only 45 percent of B2B companies use LinkedIn, and reps rank social fourth among effective channels.
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The question it answers

  1. Is LinkedIn a real outbound channel or just noise? Should I be using it alongside cold email?

Read with it

  1. Settles the LinkedIn versus email versus phone argument with one team's real logs: 451,895 calls, 149,376 emails, 39,679 booked... Cognism Report · 30 min read State of Outbound 2026 Cognism
  2. The readable version of the report above, with the 55 percent phone, 30 percent LinkedIn, 15 percent email activity ratio... Cognism Article · 14 min read 5 Steps to a Winning Outbound Strategy in 2026 Sam Gocher
  3. Video · 57 min 56 Minutes of LinkedIn SOCIAL SELLING Secrets that Actually Work lemlist
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