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Sales & Customers

How can AI help me qualify and score leads so I chase the right deals?

As a founder you lose more to chasing bad-fit deals than to losing good ones, so qualification is where AI pays fastest. Start with five to seven criteria that predict fit, let AI enrich and score inbound against them, and use a framework like MEDDIC extracted automatically from your call transcripts to grade live deals. The AI is only as good as your ICP definition, so revisit the scoring rules every quarter against what actually closed.

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Ideal Customer Profile

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Also in Starting Up

The same ground, over in Get your first customers, our Starting Up track.

How do I actually get my first 10 customers when nobody has heard of me? 19 → When is my product 'ready' to launch? 20 →
eChai Partner Brands The partnership →