Guide

Google's Guide to Optimizing for Generative AI Features in Search

Google Search Central · developers.google.com

Google's own instructions for showing up in AI Overviews and AI Mode.

Open on developers.google.com ↗

It answers 3 questions

  1. Is traditional SEO dead, what should an early-stage startup actually do?
  2. Will Google or ChatGPT punish my AI content, and how do I do SEO and AEO now?
  3. Google now answers with AI Overviews and AI Mode. Does my Google strategy change?

Read with it

  1. AI Overviews use the same index; no separate AI algorithm to chase. stackmatix.com Article Google Search Central AI Overviews Guidance: What Google Actually Recommends Stackmatix
  2. Google's own words: no special AI requirements, the same quality systems power AI Overviews. developers.google.com Article Top ways to ensure your content performs well in Google's AI experiences Google Search Central
  3. The updated 300k-keyword study quantifying exactly how much informational SEO traffic has evaporated. ahrefs.com Article Update: AI Overviews Reduce Clicks by 58% Ahrefs
  4. The primary source: what Google actually allows and flags. developers.google.com Guide Google Search's Guidance on Generative AI Content on Your Website Google Search Central
  5. The original policy: quality matters, not how content is produced. developers.google.com Article Google Search's Guidance About AI-Generated Content Google Search Central
  6. The most-shared AEO masterclass among startup operators. podcasts.apple.com Podcast The Ultimate Guide to AEO: How to Get ChatGPT to Recommend You Lenny's Podcast (Ethan Smith, Graphite)
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