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Marketing & Growth

What technical setup does my site need so AI crawlers can find, read, and cite it?

Make sure you are not blocking the bots that matter (OAI-SearchBot and ChatGPT-User for ChatGPT visibility, PerplexityBot, and Google's crawlers), serve real server-rendered HTML rather than JavaScript-only pages, and get indexed in Bing since it feeds ChatGPT's search. Schema markup helps machines parse your entities and facts, though Google says no special AI markup is required. Files like llms.txt are cheap to add but no major engine currently reads them, so treat them as optional polish, not strategy.

Go deeper

20 resources.

More in Getting Found in AI Search (AEO/GEO)

Why does it now matter how ChatGPT and Perplexity describe my startup? 17 → How do founders get their product recommended by AI assistants? 18 → Is traditional SEO dead, what should an early-stage startup actually do? 21 → How do I find out what ChatGPT, Perplexity, and Gemini currently say about my startup, and track it over time? 21 → How do AI assistants actually choose which sources to cite in an answer? 20 → Do Reddit, review sites, and press mentions matter more than my own website for AI visibility? 16 → Should I publish comparison pages and 'best X' listicles to win AI recommendations? 18 → Google now answers with AI Overviews and AI Mode. Does my Google strategy change? 17 → How do I measure traffic, signups, and revenue coming from AI search? 17 → I sell products online. How do I get into ChatGPT Shopping, Perplexity, and agent-driven commerce? 19 → ChatGPT says something wrong or outdated about my startup. How do I fix it? 17 →

Also in Starting Up

The same ground, over in Brand, web & content, our Starting Up track.

How do I come up with a good name for my startup? 3 → What should actually go on my startup's landing page? 2 →
eChai Partner Brands The partnership →