Clay University: Clay 101 (YouTube playlist)
Short official videos you can binge in an evening to go from zero to a working prospecting table.
Open youtube.com →
Sales & Customers
Video
Video
Video
Video
Video
Video
Video
Video
Video
Podcast
Podcast
Podcast
Podcast
Guide
Course
Article
Course
Article
Guide
Article
Why use AI to find and qualify leads (Clay, Apollo + AI workflows)?
Manually building lead lists eats the one resource a founder cannot buy back: time. Tools like Clay and Apollo combine huge contact databases with AI agents that research each company, score it against your ideal customer profile, and pull verified emails, so a list that took a week now takes an afternoon. The win is not volume, it is precision: AI lets you qualify hard before you ever hit send, so every email goes to someone who might actually buy.
Go deeper
20 resources.
Clay 101 | Lesson 4: Enrich Companies Using Waterfalls
Shows the waterfall enrichment trick that turns a raw company list into qualified accounts with firmographic data.
Watch on YouTube youtube.com →
Eric Nowoslawski: Recency Waterfall in Clay.com
One of the most-copied Clay builders shows a real workflow for surfacing leads worth contacting right now.
Watch on YouTube youtube.com →
Eric Nowoslawski: Full outbound stack overview for 2026
A current, opinionated tour of exactly which tools to wire together, from a practitioner who runs this for clients daily.
Watch on YouTube youtube.com →
Leveraging AI in Outbound Sales - Eric Nowoslawski
Explains where AI genuinely beats humans in outbound and where it quietly wastes your money.
Watch on YouTube youtube.com →
Eric Nowoslawski from Growth Engine X: Clay & AI Powered Cold Email
A working session connecting Clay research to cold email copy, the exact loop founders need to master.
Watch on YouTube youtube.com →
Apollo.io AI Tutorial: Build Lead Lists & Personalized Cold Emails at Scale
A current walkthrough of Apollo's AI features doing list building and outreach in one sitting.
Watch on YouTube youtube.com →
How to Use Apollo.io (2026): Full B2B Lead Generation Tutorial
Takes you from lead search to automated sequences, the full Apollo workflow founders actually run.
Watch on YouTube youtube.com →
Is Apollo.io the ONLY lead gen tool you need in 2025?
A 41-minute honest review that helps you decide if Apollo alone is enough before paying for Clay.
Watch on YouTube youtube.com →Clay's path to product-market-fit | Kareem Amin (First Round podcast)
Clay's CEO on founder psychology and why prospecting became the first big AI-native sales workflow.
Open review.firstround.com →Clay's Kareem Amin on Building the Sales 'System of Action' with AI
The clearest articulation of where AI-driven GTM is heading, from the person building the category leader.
Open sequoiacap.com →Kareem Amin: The Unusual Approach to Company Building (Invest Like the Best)
A deep, recent conversation on Clay's worldview that doubles as a masterclass in creative GTM thinking.
Listen on Spotify open.spotify.com →Clay CEO Kareem Amin on AI-powered outreach for growth
Focused specifically on AI-powered outreach, the exact use case this question asks about.
Listen on Apple Podcasts podcasts.apple.com →AI for sales prospecting: A complete guide
Clay's own end-to-end map of where AI actually helps in prospecting, from list building to enrichment to messaging.
Open clay.com →Clay 101: GTM Automation (Clay University)
The official free course teaching the Find, Enrich, Transform, Export framework every Clay workflow is built on.
Open university.clay.com →Clay's Path to Product-Market Fit: A 7-Year 'Overnight Success'
Understand the product's philosophy from the inside, which makes you a sharper user of it.
Open review.firstround.com →Apollo Academy: Free B2B Sales Training & Prospecting Courses
Free structured courses on prospecting fundamentals plus every Apollo AI feature, straight from the source.
Open apollo.io →Do you need a GTM engineer?
Data-driven reality check on the Clay-ops hype so you invest in workflows, not fashionable job titles.
Open growthunhinged.com →What is signal-based outbound and how does it work?
Explains the qualification logic that makes AI prospecting work: contact people showing real buying signals.
Open usergems.com →Analyzing Cold Email Statistics for Better Sales Engagement
Hard data on what actually converts, the benchmark to judge whether your AI-built lists are any good.
Open gong.io →Terms in this answer
More in Sales Prospecting
- How do founders personalize cold outreach at scale without being creepy? 20 →
- What does an AI-assisted founder-led sales motion look like end to end? 19 →
- How do I define my ICP and build my first lead list with AI? 19 →
- Should I buy an AI SDR, or keep prospecting human? 16 →
- How do I use buying signals (job changes, funding, hiring) to time my outreach? 18 →
- How do I keep my cold email out of spam in the AI era? 19 →
- What does a lean outbound stack look like for a bootstrapped founder? 18 →
- How do I prospect on LinkedIn with AI without getting banned or being spammy? 19 →
- How do I get accurate emails and phone numbers? Enrichment and verification explained. 18 →
- Is cold outbound dead now that AI floods every inbox? What still works? 19 →
- How do I use AI for call prep, meeting notes, follow-ups, and my CRM so no lead slips? 21 →
- How should Indian founders prospect global customers, and use WhatsApp for selling in India? 18 →
Also in Starting Up
The same ground, over in Get your first customers, our Starting Up track.
eChai Partner Brands
