More about Aditya Shah

Founder & CEO at Because | Consultant to Education Department, Government of Gujarat | Vidya Samiksha Kendra | Mission Schools of Excellence


Aditya is a founder of Because – the brand and marketing consultancy and previously spent over 16 years in growing and transforming businesses by creating and executing highly effective marketing strategies at organisations like Sandesh, Educational Initiatives and HBK Group of Schools.

About me: 
I am best known for my creatiwitty, wordplay, puns, talent identification and problem-solving abilities.

Business Strategy, marketing, branding, advertising, social media, content marketing, team development, business planning, design

About my company:

Because is a consultancy that helps our clients spot the elephant in the room. We question, we challenge and we provide business solutions. We do that by focusing on creating relevant brand and customer experiences and driving accelerated growth strategies. What makes us different is our ability to uncover the underlying needs and motivation of customers and translate those insights into better ideas. Our unique team of thinkers, makers and doers work in a collaborative, multidisciplinary way to bridge the gap between strategy and execution. 

Industries we serve: education, e-commerce, data analytics, real estate, retail

One image, answering many questions 🙂

1. Because mein aap karte kya ho?

2. What does a day at Because look like?

3. What does outsourced CMO look like?
Had an amazing time at eChai yesterday and came back with some gems that I just have to share. This place really shows that the more you share, the more you get back.

Here's what stuck with me:

1. *Go with Your Gut Feeling*:

Bhavesh Patel - Co-Founder, Bhavesh Patel
from Brands.Live dropped this truth bomb - if you feel something's not gonna work, trust that feeling. Trying to push it when your gut says no? That's a no-go. It's all about trusting that inner voice.

2. *Asking Questions the Right Way*:

Sushil Agrawal - Founder & CEO, Saarthi Pedagogy Sushil Agrawal
, the brain behind Saarthi Pedagogy, shared a killer approach:

   - Are you even asking the right question?
   - Are you asking the right question to the right person?
   - And are you asking the right question to the right person at the right time?

Getting this right can really change the game.

These bits of advice are gold, making you rethink how you tackle things in your own journey. 

eChai isn't just about giving; it's a place where you gain loads, especially in ways you didn't expect.
Featured speaker at previous eChai events:
Preferred eChai Business Partners

The eChai Preferred Business Partners program enables businesses more visibility within the eChai Network through an annual subscription.

Blockchain Development
Branding and Marketing
Climate Tech
Coworking Spaces
Developer Tools
Event Marketing
FMCG Food and Retail
HR Tech and Agencies
Investment Banking
Marketing Automation
About eChai Business Partner Program:

Key benefits:

  • Listing on preferred eChai Business Partners page (1 year duration)
  • Engagement at relevant in-person eChai Meetups (~4 meetups/year)
  • Feature on eChai.Ventures

eChai Ventures is a friendly global startup network that hosts engaging Startup Growth meetups in 10+ Countries and enables cross-border collaborations.

You can reach out to Jatin Chaudhary, Co-Founder, eChai Ventures over WhatsApp or over email at [email protected] to explore more about it.