Aditya Shah - Founder & CEO, Because

Aditya Shah

Founder & CEO, Because

More about Aditya Shah

Founder & CEO at Because | Consultant to Education Department, Government of Gujarat | Vidya Samiksha Kendra | Mission Schools of Excellence

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Aditya is a founder of Because – the brand and marketing consultancy and previously spent over 16 years in growing and transforming businesses by creating and executing highly effective marketing strategies at organisations like Sandesh, Educational Initiatives and HBK Group of Schools.

About me: 
I am best known for my creatiwitty, wordplay, puns, talent identification and problem-solving abilities.

Specialties: 
Business Strategy, marketing, branding, advertising, social media, content marketing, team development, business planning, design

About my company:

Because is a consultancy that helps our clients spot the elephant in the room. We question, we challenge and we provide business solutions. We do that by focusing on creating relevant brand and customer experiences and driving accelerated growth strategies. What makes us different is our ability to uncover the underlying needs and motivation of customers and translate those insights into better ideas. Our unique team of thinkers, makers and doers work in a collaborative, multidisciplinary way to bridge the gap between strategy and execution. 

Industries we serve: education, e-commerce, data analytics, real estate, retail

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Featured speaker at previous eChai events:
Building Startup Teams and Company Culture
eChai's Startup Growth Meetup in Ahmedabad
Friends of eChai Startup Social
eChai's Startup Growth Meetup in Ahmedabad
eChai Startup Demo Day in Ahmedabad
eChai AI Social with Because
eChai Startup Demo Day in Ahmedabad
eChai Startup Demo Day in Ahmedabad
Leveraging AI for Marketing
Ahmedabad Startup Summit
eChai Marketing Summit: Ahmedabad edition
eChai Marketing Summit: Ahmedabad edition
Scaling an Agency Business - Ahmedabad edition
eChai Marketing Summit in Ahmedabad
Founders and startup folks who joined past eChai startup events

The eChai Effect - In Their Words

“You don’t plan to build a company via eChai. You just keep showing up … and one day, you realize you did.” I’ve known Jatin since 2012, when I was still deciding what kind of second innings I wanted to play as an entrepreneur. Over the years, through events, chai breaks, intros, and seemingly small conversations, eChai helped shape not just Upsquare but also refined the lens through which we see collaboration. At Upsquare, we’ve hired talent, met partners, discovered co-investors, and built lifelong friendships. One of our joint ventures exists today only because a casual eChai memory sparked a deeper trust. Now, as we build House of Starts — our venture builder — eChai continues to fuel our mission: co-creating a shared future. eChai isn’t just a startup network. It’s a trust network. And for business builders like me, that makes all the difference."
Utpal Vaishnav - Founder @ Upsquare & House of Starts • Angel Investor + LP
Utpal Vaishnav
Founder @ Upsquare & House of Starts • Angel Investor + LP
"If there’s one phrase that sums up my journey, it’s truly ‘The eChai Effect.’ Six years ago, I simply walked into my first eChai event, not knowing what to expect. The honest conversations, energy, and inspiration from founders and entrepreneurs struck a chord within me. That eChai spark became the catalyst for everything to follow. I proudly say: my entrepreneurship journey started—and keeps evolving—because of eChai. Redicine Medsol’s story is integrally linked to this community. I’ve gained so much, not just as a founder but as a forever volunteer and grateful member of the eChai family. With all my heart, thank you Jatin Bhai and everyone at eChai for shaping, guiding, and supporting my dreams. The eChai Effect will always be a part of my story."
Kush Prajapati - Founder, Redicine Medsol
Kush Prajapati
Founder, Redicine Medsol
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Mehul Shah - Co-Founder at Counselvise & Ivy Growth
Mehul Shah
Co-Founder at Counselvise & Ivy Growth

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