More about Junofy Anto Rozarina
Behavioural Science | CEO, Beyond Nudge and India Behavioural Economics Network
**TL;DR version**
- Founder and CEO of ‘Beyond Nudge’ and ‘India Behavioural Economics Network’
- PhD University of Zurich, Switzerland
- Worked with Google, UNDP, Swiggy, UNICEF, and many others
- Mentor, public speaker, researcher and trainer (all at a million different places?)
- Appreciates behavioural science, AI, blockchain and clarity of thought
**Longer version**
I'm Junofy - the founder and CEO of BeyondNudge, a global behavioural science consultancy firm driven to use the science to help companies create more human-centric products and processes.
I'm also a seasoned researcher, public speaker and consultant with a passion for training and providing behavioural science consultancy to large organisations. Over the years, I've worked with several prominent companies including Google, Migros, UNICEF, UNDP and Swiggy, and have delivered lectures at universities around the globe. I've published my learnings and research in the form of 3 books and over 35 research papers.
I'm the founder and CEO of India Behavioural Economics Network (IBEN), a vibrant non-profit promoting behavioural economics in the Indian subcontinent. I'm committed to advancing the field of behavioural sciences. We've organised dozens of events and worked with multiple companies, non-profits and governments over the years.
If you're interested in learning more about behavioural science or exploring ways to leverage it in your work, feel free to get in touch with my team at [email protected]
**TL;DR version**
- Founder and CEO of ‘Beyond Nudge’ and ‘India Behavioural Economics Network’
- PhD University of Zurich, Switzerland
- Worked with Google, UNDP, Swiggy, UNICEF, and many others
- Mentor, public speaker, researcher and trainer (all at a million different places?)
- Appreciates behavioural science, AI, blockchain and clarity of thought
**Longer version**
I'm Junofy - the founder and CEO of BeyondNudge, a global behavioural science consultancy firm driven to use the science to help companies create more human-centric products and processes.
I'm also a seasoned researcher, public speaker and consultant with a passion for training and providing behavioural science consultancy to large organisations. Over the years, I've worked with several prominent companies including Google, Migros, UNICEF, UNDP and Swiggy, and have delivered lectures at universities around the globe. I've published my learnings and research in the form of 3 books and over 35 research papers.
I'm the founder and CEO of India Behavioural Economics Network (IBEN), a vibrant non-profit promoting behavioural economics in the Indian subcontinent. I'm committed to advancing the field of behavioural sciences. We've organised dozens of events and worked with multiple companies, non-profits and governments over the years.
If you're interested in learning more about behavioural science or exploring ways to leverage it in your work, feel free to get in touch with my team at [email protected]
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Featured speaker at previous eChai events:
Founders and startup folks who joined past eChai startup events
The eChai Effect - In Their Words
"From late-night brainstorming over chai to early morning founder calls, eChai has been more than just a network for me; it’s been home base for ideas, impact, and inspiration. What started as a simple meetup years ago turned into a powerful movement, connecting founders, creators, and dreamers. I’ve had the privilege of seeing startups find product-market fit, marketers (like me) find unexpected collaborations, and most importantly, people finding their tribe. संगच्छध्वं संवदध्वं – Let us move together, speak together. It’s not just a verse from the Rigveda — it’s how Jatin and the entire eChai community truly operate. We don’t just network, we grow together. Forever grateful to be a part of the eChai Effect.
Jaydip Parikh
Chief Everything Officer at Tej SolPro
"After moving back from the USA, eChai became my go-to space to learn how the Indian startup ecosystem works. It offered direct exposure to startup thinking and a community that openly shares business insights. What stood out was how easy it was to connect, learn, and grow through real conversations. As we built our IT hardware rentals business, eChai helped us find our niche and refine our path. Proud and grateful to be part of this amazing community."
Heet Sheth
Growth and Tech, Sheth Info
"eChai isn’t just a startup community … it’s a mindset . eChai has been one of the most impactful communities in my entrepreneurial journey. It’s been a turning point . In a world where building something can often feel isolating, eChai gave me a sense of belonging. I’ve found mentors, collaborators, and friends here — people who genuinely want to see you succeed. It’s a space where ideas are challenged, actions are celebrated, and founders grow not just in scale, but in clarity and confidence. From late-night ideas to early-morning pitches, this community has quietly but powerfully shaped the way I build, think, and dream. I’ll always be grateful for the way eChai creates spaces where founders don’t just grow businesses — they grow together."
Koumal Kalantry
Founder, Bignano Ventures
eChai Partner Brands
eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.
