Building <div>Behavioural Science | CEO, Beyond Nudge and India Behavioural Economics Network<br><br>**TL;DR version**<br>- Founder and CEO of ‘Beyond Nudge’ and ‘India Behavioural Economics Network’<br>- PhD University of Zurich, Switzerland<br>- Worked with Google, UNDP, Swiggy, UNICEF, and many others<br>- Mentor, public speaker, researcher and trainer (all at a million different places?)<br>- Appreciates behavioural science, AI, blockchain and clarity of thought<br><br>**Longer version**<br>I'm Junofy - the founder and CEO of BeyondNudge, a global behavioural science consultancy firm driven to use the science to help companies create more human-centric products and processes.<br><br>I'm also a seasoned researcher, public speaker and consultant with a passion for training and providing behavioural science consultancy to large organisations. Over the years, I've worked with several prominent companies including Google, Migros, UNICEF, UNDP and Swiggy, and have delivered lectures at universities around the globe. I've published my learnings and research in the form of 3 books and over 35 research papers.<br><br>I'm the founder and CEO of India Behavioural Economics Network (IBEN), a vibrant non-profit promoting behavioural economics in the Indian subcontinent. I'm committed to advancing the field of behavioural sciences. We've organised dozens of events and worked with multiple companies, non-profits and governments over the years. <br><br>If you're interested in learning more about behavioural science or exploring ways to leverage it in your work, feel free to get in touch with my team at [email protected]</div>
Product Growth Playbook: Insights from Top Product Leaders and Founders - Bengaluru Edition
What does real product growth look like when you're building from the ground up?
Join us for an engaging eChai conversation with experienced founders and product leaders as they share honest stories and practical insights from scaling their products, across early bets, pivots, challenges, and growth breakthroughs.
This session goes beyond frameworks and dives into what actually works when you're short on time, resources, and clarity. You’ll hear how different teams approached product-market fit, prioritized features, learned from what didn’t work, and aligned their teams around real outcomes.
Whether you're a founder, product manager, or builder at heart, this meetup is a space to learn, connect, and leave with ideas you can apply right away. As always, come for the insights, stay for the conversations.
Building <div>4x Founder | Solving Cloud Cost & Velocity | Building Tools for Engineers (ZopDev) & Product Teams (Pragmatic Leaders/Ostronaut)<br><br>For over 15 years, my work has followed a single pattern: I find systemic friction and build companies to remove it. This journey as a four-time founder has been about creating leverage—first for students and consumers, then for the product and go-to-market teams who build and sell technology, and now for the engineers who run it.<br><br>This path started after graduating from IIT Bombay, founding a K-12 edtech venture. It led to building Tushky, an online marketplace backed by 500 Startups, which we scaled to 100+ cities and 5,000 providers. <br><br>I later took on senior product leadership roles at high-growth companies like OYO. There, my team led the software side of the critical pivot to an owned-network model, helped launch the Townhouse brand, and scaled our systems across 50,000+ rooms by the end of 2017.<br><br>In 2018, I founded Pragmatic Leaders. With backing from Y Combinator, Goodwater Capital, and Harvard Management Company, we grew it into a premier upskilling platform and a community of over 30,000 product managers. I continue to guide the platform and AI strategy there, where our learnings led directly to Ostronaut—an AI-native platform we built to create and scale personalized learning programs, now in use with several large enterprise teams.<br><br>This journey now brings me to ZopDev, where I lead the team as CEO. We are tackling the fundamental cloud friction that slows down engineering teams everywhere, from fast-growing startups to groups within the Fortune 500. Our work is centered on two leverage points:<br><br>Cost: Our lead product, ZopNight, is a dependency-aware FinOps scheduling tool. It reduces cloud waste on non-production environments without impacting development workflows.<br>Velocity: ZopDay is our infrastructure orchestration layer that gets teams from a git repo to a production-ready environment in minutes.<br><br>My approach is evidence-first. If you're a leader dealing with the trade-offs between cloud cost and velocity, I'm always open to connecting.</div>
eChai Partner Brands
eChai Ventures partners with select brands as their growth partner. Together we explore new ideas, open doors, and build momentum across the startup ecosystem.
