As an Indian founder, how do I think about distribution for a global product?
The channel is still the strategy, but pick ones that don't require you to be physically in the buyer's market, content/SEO, product-led self-serve, marketplaces, and outbound scale from anywhere. Learn how Indian SaaS founders cracked global distribution from India; The Neon Show and The Product Folks are packed with real, local playbooks. Own one scalable channel before chasing the rest.
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🎧 Podcast
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India's best long-form podcast with B2B SaaS founders who cracked global GTM from India, hosted by a 2x founder and Neon Fund partner. Real, unfiltered local playbooks you won't find in US content.
Asia's largest volunteer-driven community of product leaders and founders, with talks, a podcast, and events packed with India-rooted GTM and distribution stories.
When you have no budget, the worst move is to pour your limited time into a channel that was never going to work for your product. Traction gives you all nineteen ways a startup can reach customers and a simple way (the Bullseye framework) to bet on two or three worth testing first. Treat it as a menu and a method, not a verdict: your free channels will come from this list, you just have to find the ones that fit you.
