✍️ Essay
Free
Intermediate
Why we picked it Written by two consumer investors who have watched dozens of communities scale and stall, this essay makes the case that more members without more culture just means more noise, and that big-but-quiet communities become group chats everyone mutes. It is useful precisely because it pushes back on the instinct to treat member count as the scoreboard. Treat its prescriptions (curation, real onboarding, member investment) as a starting point to pressure-test your own growth plan against.
Why Most Online Communities Fail (and How to Build a Better One)
From a16z (via Medium) by Justine and Olivia Moore About a 12 minute read
- Measuring success by headcount is the trap: unchecked growth without a shared purpose produces zombie communities that are large on paper and dead in practice.
- Curation and a slightly higher bar to entry protect culture better than open doors, because who you let in sets the tone more than any rulebook.
- Onboarding and giving members a reason to invest early are what convert new arrivals into contributors instead of lurkers who quietly leave.