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Business Today

7 resources from Business Today we point founders to, and the questions each answers.

📄 Article
✓ Link checked India Free Beginner

Why we picked it This names the exact trap in the Indian hiring context: 'culture fit' becomes a socially acceptable filter on surname, region, language, and community, and referral-heavy pipelines quietly rebuild the founder's own network into the whole company. Read it as the diagnosis before you apply the two First Round playbooks: it makes the bias concrete for an Indian founder ('skills secondary, experience negotiable, but culture fit is where the real bias creeps in') so you know precisely what your scored values interview is protecting against.

Companies hire for comfort: startup founder slams flawed recruitment culture in India that stifles innovation

From Business Today by Business Today (reporting founder Amit Gupta) 5 min read

  • In India 'culture fit' routinely leaks into bias on surname, region, language, and community, so a gut-feel filter is even more dangerous here than the Western critique assumes.
  • Referral-first hiring compounds the monoculture: entire teams end up drawn from one community, which shrinks the range of problem-solving in the room.
  • When culture becomes a gatekeeper instead of an enabler you hire for the decision-maker's comfort, not competence, which is the founder-cloning failure mode to design out.
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📄 Article
✓ Link checked India Free Beginner

Why we picked it India's most respected bootstrapped founder built the exact week-level defenses this answer argues for, and runs a company of Zerodha's size on them. Kamath cuts all work chats after 6 pm, keeps devices away an hour before bed, sleeps by 9 and trains at 5, and frames the whole thing as a marathon: run too fast without pacing and you burn out before you finish. It is the antidote to the Indian founder default of always-on WhatsApp groups and 2 am replies. Read alongside his 2024 stroke, which doctors tied to disrupted sleep and exhaustion, it lands as a warning, not a wellness slogan.

Zerodha's Nithin Kamath stops all work chats after 6 pm; here's why

From Business Today by Business Today staff, reporting Nithin Kamath 5 min read

  • A hard 6 pm cutoff on work chats and a fixed sleep schedule are structural changes to your week, not indulgences, and they scale to a large company
  • Frame endurance as a marathon: pacing is how you finish strong, so protecting recovery is a business decision, not a personal one
  • His later stroke, linked to disrupted sleep and exhaustion, is the stark cost of ignoring these boundaries even for a fit, disciplined founder
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📄 Article
✓ Link checked India Free Beginner

Why we picked it A concrete India case of a founder swallowing his own instinct. Kamath started Zerodha believing 'more people solve more problems,' the default founder reflex, then his CTO Kailash Nadh pushed back. Instead of defending his gut, Kamath watched the small team compound, updated, and built one of India's most profitable companies on a deliberately lean headcount. This is what updating on hard internal feedback actually looks like, from a founder Indian builders trust.

Nithin Kamath reveals why Zerodha deliberately stayed a 1,000-person company

From Business Today by Business Today ~4 min read

  • Kamath's first instinct ('more people, more problems solved') was exactly wrong, and he only saw it because he let his CTO's contrary view sit and play out
  • Changing your mind was gradual, not a dramatic reversal: he watched the evidence for years before he was 'sold on K's idea'
  • The hardest feedback to hear can come from your own team, and the founders who win are the ones who stop defending long enough to test it
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📄 Article
✓ Link checked India Free Beginner

Why we picked it This is the honest India founder version of the off-switch lesson, told after the bill came due. Kamath ran Zerodha on late nights, weekends, a bad diet, and no real recovery until 2019, then had a stroke in January 2024 that made him relearn writing, speaking, and playing guitar. He is candid that he thought about retiring in the first month and that the people around him mattered as much as the physio. For an Anywhere Founder telling themselves the body can wait until after the milestone, this is the counter-story from someone who genuinely could work all the time and paid for it.

'I thought that I'll retire': Zerodha's Nithin Kamath on relearning life after a stroke

From Business Today by Business Today (interview with Nithin Kamath) ~6 min read

  • The founder who worked every weekend for years still hit a wall the body enforced, not the calendar
  • Health fundamentals (sleep, diet, movement) are the recovery he ignored, then had to rebuild from zero
  • Who you surround yourself with shapes whether you actually recover, not just whether you rest
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📄 Article
✓ Link checked India Free Beginner

Why we picked it When your salary stops and a 90,000-a-month EMI does not, this is the playbook for not wrecking your CIBIL score in the gap. It is built around a real case (a borrower whose EMI-to-income ratio hit 70 percent) and gives the exact moves: talk to the lender before you miss a payment to get a moratorium or a restructure (lower EMI, longer tenure) so the miss is not marked as default, spend the emergency fund with EMIs as the top priority, and never go silent, because that is what triggers NPA classification and a CIBIL hit. This is the how-to behind the answer's warning that a bounced EMI at the wrong moment can block your next raise.

Home loan nightmare: What to do when you lose your job and are drowning in EMIs

From Business Today by Business Today (with Animesh Hardia) 6 min read

  • Call your lender before you miss an EMI: a formal moratorium or restructure pauses payments without marking you as a defaulter on CIBIL.
  • Deploy your emergency fund with EMIs as the first claim, and keep the EMI-to-income ratio under 35 percent when you rebuild.
  • Going silent on the lender is the mistake that triggers NPA classification and a credit-score hit that outlasts the cash crunch.
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📄 Article
✓ Link checked India Free Beginner

Why we picked it If your manager will not grant a sabbatical, the notice period is your fallback runway, and in India that is a contract negotiation, not a formality. This explains how notice length varies by state (30 days in Delhi after 3 months, in Maharashtra after a year), how a buyout or pay-in-lieu clause lets you exit on your timeline, and that a court cannot force you to stay, only claim quantifiable damages. Read it before you sign anything or hand in your resignation so you know what a relieving letter is worth and what you can bargain for.

Did you quit your job without serving notice period? Here's what the Indian law says

From Business Today by Business Today Desk 7 min read

  • Notice-period rules run off your signed contract plus State Shops and Establishments Acts, not a single national rule, so check your state and your contract
  • A pay-in-lieu-of-notice (buyout) clause lets you leave sooner, but the employer must agree; negotiate this while you still have leverage
  • No court can force you to physically serve out the notice; the real stakes are salary deductions and a withheld relieving letter, so protect that exit paperwork
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📄 Article
✓ Link checked India Free Beginner

Why we picked it Kamath spells out a hard Indian truth: services that Americans pay a premium for, Indians expect for free, so the same feature earns money there and nothing here. It is a concrete reminder that willingness to pay is cultural and infrastructural, not just about product quality. Useful context for why your Indian free users resist paying.

Robinhood charges for speed, India gives it free: Nithin Kamath drops a brutal reality check

From Business Today by Nithin Kamath (via Business Today)

  • The same feature can be paid abroad and expected free in India
  • Indian users often expect zero-cost as the default, not a discount
  • Where you cannot charge the consumer, find the party who will pay
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