✍️ Essay
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Intermediate
This is the sharpest short statement of the trade you are weighing: if you bet on a trend before the market exists, the calendar does not give you credit for being right eventually, you just run out of money first. Saad walks through market readiness, customer readiness, and feature timing, so it reframes 'too early' as a real failure mode and not a badge of vision. Read it as a starting point for deciding whether a rising trend is actually ready or just interesting.
Being too early is the same as being wrong
From Chris Saad, Startup Snippets by Chris Saad ~5 min read
- Being early is functionally the same as being wrong, because runway and cash run out before a not-yet-ready market catches up to you.
- The test is customer readiness: are people ready to buy the thing you can build now, not the thing the trend implies for later.
- Spending energy on far-off future scenarios quietly drains the execution you need for the trend that is actually here.
