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Why we picked it This is the most concrete piece on turning repeatable service work into a scalable offer, built around finding the 20 percent of your service that solves 80 percent of client problems and packaging just that. It carries real named examples with real pricing (a 2,500 dollar funnel audit that converts into 25,000 dollar-plus implementations, productized UX audits, membership models), so you can see the shape of an offer rather than a theory. Use it as a starting point for designing one productized package, not as a claim that productizing removes the services work entirely.
The Consultant's Guide to Productization
From Consulting Success by Michael Zipursky
- Productize the narrow, repeatable slice of your service that most clients need, rather than trying to package everything you do.
- A fixed-scope, fixed-price offer (audit, sprint, teardown) can act as a low-friction entry that feeds larger work and, eventually, a product.
- Concrete price anchors help: entry offers around 1,500 to 5,000 dollars, core offers 5,000 to 25,000, so you can size a first package deliberately.