✍️ Essay
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Why we picked it Most pricing advice stays abstract, so here is a real writeup of an experiment with the numbers left in. They raised the monthly plan from 25 dollars to 33 and 41 dollars, watched monthly signups drop, and still ended up 16 percent higher on revenue per visitor at 99 percent significance because quarterly plans jumped. It is a clean picture of the tradeoff a higher price actually creates, and a reminder to wait for the cohort data before calling it a win.
Using experimentation to find a product's optimal price (and increase RPV by 16% in the process)
From Conversion.com by Stephen Pavlovich
- Fewer signups at a higher price still beat the old price on revenue per visitor, which is the metric that actually pays you.
- Raising the monthly price quietly pushed buyers toward quarterly plans, so a price change reshapes the whole mix, not just one line.
- They held off on a final verdict until long-term cohort metrics came in, which is the discipline the headline number can make you forget.