📖 Book
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Paid
Intermediate
Why we picked it This is the book that gives you a discipline for the problem: build only to test a specific hypothesis, then measure and learn before you build more. Ries calls the unit of progress validated learning, which is a direct rebuke to shipping features because they were fun to make. It turns building into a series of small experiments with a clear question attached to each one.
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
From Crown Business by Eric Ries About 336 pages
- Progress is measured by validated learning, not by lines of code or features shipped, so every build should be answering a real question.
- The build, measure, learn loop keeps you from adding anything you cannot tie back to a hypothesis about your customer.
- A minimum viable product exists to test an assumption fast, which is the opposite of gold plating something before anyone has used it.