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India
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Beginner
Why we picked it This is the India-specific legal picture from a global law firm, not a US or EU rulebook that a founder has to translate. It lays out how the DPDP Act treats consent for marketing (free, specific, informed, unambiguous, and withdrawable) and flags the TRAI Do Not Call layer that is unique to India. Treat it as a starting point for where the law is heading (most provisions land in 2027), not a green light or a verdict on any one campaign.
Electronic Marketing in India (Data Protection Laws of the World)
From DLA Piper Data Protection Laws of the World by DLA Piper
- Under the DPDP Act, marketing consent must be a clear affirmative action and can be withdrawn as easily as it was given, so pre-ticked boxes or assumed consent do not hold.
- India also has the TRAI National Do Not Call layer, a separate rule set from the DPDP Act that most US and EU guides never mention.
- The DPDP marketing provisions are not fully in force yet (target mid-2027), so today is the time to build clean habits, not to assume there are no rules.