2 resources from Dreamit Ventures we point founders to, and the questions each answers.
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Why we picked it
This is the canonical takedown of the 2x2 you conveniently sit atop, written by a VC who screens decks for a living. It hands you the concrete replacement: a Power Grid (you in the left column, three or four real rivals in the rest, five to ten benefit rows ordered by what the customer actually cares about) and insists you quantify every row (30 percent faster, not much faster) instead of scattering vague checkmarks. That is exactly the honest feature-comparison structure to build.
Why we picked it
This is the tactical companion to the framing: it hands you the actual structure of the ask so you show up with a specific number and a milestone, not a runway plea. 'Build a bridge, not a pier' is the whole discipline in one line, tie the money to a fundable value inflection point and size it for at least three months of cushion past your next close. It also coaches you on the awkward question every Indian insider will ask (are the existing backers putting money in?) and how to answer without triggering a negative signal, plus the discount/cap terms that keep an insider convertible fast and clean.