Heavybit

Why we picked it The clearest argument for why you, personally, should be the one doing early outreach and sales, which is exactly why using your own name and email for cold outreach makes sense at the start. It reframes selling as pattern-matching and discovery (the same muscle you already use to debug a product), so a technical founder stops treating it as someone else's job. Treat it as a starting point for the mindset behind personal outreach, then borrow the tactics that fit your market.

How to Run Founder-Led Sales (Adapted from Pete Kazanjy's Founding Sales)

From Heavybit by Walter Roth ~15 min read

• No one can speak to your product with more credibility than you, which is the whole case for reaching out under your own name rather than hiding behind a company inbox.
• Early sales is discovery, not charm: the 3Ws (why buy anything, why buy us, why buy now) work like a debugging process of asking, listening, and testing.
• Doing it yourself first is what lets you hire and manage a sales team later instead of handing off a process you never actually understood.