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Why we picked it A VC and HBS lecturer takes on the belief that you must be a domain insider to win, and he is honest about both sides: the outsider's fresh perspective is real, but so is the knowledge gap you have to close. He lays out how founders like the ones behind Shippo and Plastiq did it, through rigorous self-education, hiring genuine domain experts, and staying close to customers. Use it as a starting point to decide which gaps you close by learning and which you close by partnering.
The Outsiders: Defying the Myth of Founder-Market Fit
From Jeff Bussgang (Flybridge, Harvard Business School) by Jeff Bussgang ~10 min read
- Being an outsider can be an edge, but only if you study the industry with the seriousness of a graduate student and keep talking to real customers.
- Closing the knowledge gap often means hiring or partnering with a domain expert who shares your values, not pretending you already know.
- Domain expertise is one input, not a gate: passion, persistence, and the ability to attract people matter at least as much.