2 resources from Monetizely we point founders to, and the questions each answers.
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Why we picked it
This is the cleanest breakdown of the real decision: it maps public pricing versus a contact sales gate onto your deal size (ACV) and your buyer, instead of preaching one answer. Use it as a starting point to place your own product on the spectrum, not as a verdict. It is honest about the tradeoff, that transparency pre-qualifies buyers and builds trust, while gating buys negotiation room but adds friction.
The right answer follows your go to market and deal size, not an industry default: small, self-serve deals want public prices, while genuinely custom large deals can gate them.
Even when you gate, showing a starting-at number anchors expectations and cuts the abandonment you get from a bare contact sales form.
Public pricing lets buyers self-qualify on budget before they ever talk to you, so the conversations you do get are with people who can actually afford it.
Why we picked it
This is the clearest read on why a rupee of Indian revenue and a dollar of US revenue are not the same size, pulling together SaaS benchmark research and a concrete India-vs-US pricing example so you can see the buying-power gap in numbers. It gives you a starting framework for the core tension: the domestic market is larger in users but far lower in willingness to pay per seat. It is a pricing lens, not the whole decision, but it grounds the 'sell here or chase dollars' question in real economics.
Willingness to pay differs sharply across markets: uniform global pricing can leave meaningful revenue on the table in high-paying regions while pricing you out of price-sensitive ones like India.
The same product can carry very different effective value in India versus the US once you adjust for purchasing power, so a single price list quietly favors one market.
Regional pricing (not just a currency swap) is the lever that lets you serve both, which reframes 'India or global' as 'how do I price for each' rather than an either-or.
