2 resources from Monetizely we point founders to, and the questions each answers.
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This is the cleanest breakdown of the real decision: it maps public pricing versus a contact sales gate onto your deal size (ACV) and your buyer, instead of preaching one answer. Use it as a starting point to place your own product on the spectrum, not as a verdict. It is honest about the tradeoff, that transparency pre-qualifies buyers and builds trust, while gating buys negotiation room but adds friction.
The right answer follows your go to market and deal size, not an industry default: small, self-serve deals want public prices, while genuinely custom large deals can gate them.
Even when you gate, showing a starting-at number anchors expectations and cuts the abandonment you get from a bare contact sales form.
Public pricing lets buyers self-qualify on budget before they ever talk to you, so the conversations you do get are with people who can actually afford it.
This is the clearest read on why a rupee of Indian revenue and a dollar of US revenue are not the same size, pulling together SaaS benchmark research and a concrete India-vs-US pricing example so you can see the buying-power gap in numbers. It gives you a starting framework for the core tension: the domestic market is larger in users but far lower in willingness to pay per seat. It is a pricing lens, not the whole decision, but it grounds the 'sell here or chase dollars' question in real economics.
Willingness to pay differs sharply across markets: uniform global pricing can leave meaningful revenue on the table in high-paying regions while pricing you out of price-sensitive ones like India.
The same product can carry very different effective value in India versus the US once you adjust for purchasing power, so a single price list quietly favors one market.
Regional pricing (not just a currency swap) is the lever that lets you serve both, which reframes 'India or global' as 'how do I price for each' rather than an either-or.
