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Why we picked it This is the cleanest breakdown of the real decision: it maps public pricing versus a contact sales gate onto your deal size (ACV) and your buyer, instead of preaching one answer. Use it as a starting point to place your own product on the spectrum, not as a verdict. It is honest about the tradeoff, that transparency pre-qualifies buyers and builds trust, while gating buys negotiation room but adds friction.
Should I Display Our SaaS Pricing on the Homepage? A Strategic Breakdown
From Monetizely by Monetizely
- The right answer follows your go to market and deal size, not an industry default: small, self-serve deals want public prices, while genuinely custom large deals can gate them.
- Even when you gate, showing a starting-at number anchors expectations and cuts the abandonment you get from a bare contact sales form.
- Public pricing lets buyers self-qualify on budget before they ever talk to you, so the conversations you do get are with people who can actually afford it.