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Why we picked it This is the practical bridge between the mindset and the math when there is no competitor to price against: it says stop looking for benchmarks and instead study how customers actually derive value from using the product. Mele advises segmenting customers by how they get value, reading real usage and renewal data over surveys, and validating price with small controlled changes on real cohorts. It is honest that value-based pricing is work, not a shortcut, which makes it a good starting point rather than a promise.
Value-Based Pricing Strategy: What It Actually Takes in B2B SaaS
From Software Pricing Partners by Chris Mele Article, ~15 min read
- With no comparable competitor, anchor on the operational outcomes customers get from usage, not on a market price that does not exist.
- Group customers by how they derive value, not by demographics, so each segment can carry a price that matches its value.
- Test willingness to pay with small, controlled price changes on real customers instead of trusting what surveys say.