5 resources from Stripe we point founders to, and the questions each answers.
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Why we picked it
This is the vendor-neutral walkthrough of how to actually structure a pricing test so you can trust the result. It starts with a falsifiable hypothesis, forces you to change one variable, gets sample size right, and reads conversion, ARPU, and retention together instead of celebrating a single number. It also tells you plainly to keep existing customers on their current rate and think through what happens when people compare prices, which is the part most founders skip.
Why we picked it
For the US side of a two-entity setup, this is the canonical founder-facing reference on the EIN (your federal tax ID), federal corporate returns, state income tax where you have physical presence, and the sales tax nexus trap it flags as 'Here. Be. Dragons.' If you are an Indian founder standing up a Delaware C-corp to sell to US customers, this is the plain-English map of what the EIN unlocks and where nexus quietly creates filing obligations.
The EIN identifies the company (not you) and is the US equivalent of getting your entity tax-ready; it gates banking, payroll, and federal filings.
Sales tax nexus is the sharp edge: you can owe sales tax in any state where you have a connection (customers, employees, property), and states keep broadening the definition.
Federal corporate tax (Form 1120) plus state income tax where you have presence is not a DIY job; the guide is explicit that you hire an accountant, and it is thin on state payroll registration so pair it with a state-specific payroll resource before your first US hire.
Why we picked it
Hard data (not vibes) that a one-person company is a legitimate posture, not a weakness to disguise. Stripe's numbers show top solo founders skew B2B, and at the 99th percentile bootstrapped solo founders land within 5 percent of multi-founder startups after two years. The credibility comes from consistent retention and a subscription/recurring-billing model, the real signals to fix instead of faking a team.
Top solo founders were 30 percent more likely to build B2B, and solo B2B revenue ran over 4x solo B2C at the median, so a one-person B2B is a strong position, not an apology.
The founders who won showed high agency: they extended themselves through hires, advisors, and networks rather than pretending to already be a team.
Recurring billing and strong early retention (about 30 percent month-two return at the top) are the credibility signals worth engineering.
Why we picked it
A clear walk-through of what an IP assignment agreement is and how ownership moves from a person to the company, covering copyrights, patents, and trade secrets. It is written for founders, not lawyers, so it is a fast way to understand the mechanics before you sign anything. Useful for framing what you actually need from a contractor.
Why we picked it
A clean, structured guide to spotting where your platform exposure lives and building a more resilient business around it. It reads like a checklist you can run against your own company today. Useful when you want to move from vague worry to a concrete assessment.
