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Why we picked it A plain, practical breakdown of what a soft launch is actually for (testing, feedback, fixing before the crowd shows up) versus a hard launch built for maximum visibility. It is useful precisely because it treats the soft launch as a deliberate learning move, not a way to hide. Use it to decide which one your product is ready for, rather than defaulting to a big reveal out of ego.
What is a Soft Launch vs. a Hard Launch? A Comprehensive Guide
From The LaunchPad Agency by Sean Angus Approx 10 minute read
- A soft launch introduces the product to a limited audience to gather feedback and fix issues before the broad market sees it.
- A hard launch goes to the whole target market at once with heavy promotion, and suits tested products and established brands.
- The choice is about goal (learn versus be seen) and readiness, not about courage.