Why we picked it This is the founder-voice argument for our exact answer, written by the founder of EchoSign. Lemkin's four reasons map one-to-one onto why you send updates with zero legal obligation: they force you to face your own numbers honestly (he tells of a founder who dodged updates for four months and only then saw his unit economics had rotted), they end the isolation, they create financial-discipline checkpoints, and they respect the people who wired you money. It nails the point that the update is most valuable precisely when you least want to write it.
4 Reasons to Send Investor Updates Even When Times Are Tough
From SaaStr by Jason Lemkin 7 min read
- Writing the update is a forcing function: it makes you confront metrics you would otherwise rationalize away
- Silence during a rough patch erodes trust faster than the bad news itself would
- Regular numbered checkpoints catch a creeping burn rate before runway becomes an emergency