Before the Startup
From paulgraham.com by Paul Graham ~6,000 words
The canonical primary source on the mindset shift before you start up, Graham's Stanford lecture directly addresses whether you need startup expertise and why the leap is more counterintuitive than it looks. Essential reading before you quit anything.
- You don't need expertise in startups; you need expertise in your users, make something people want.
- Startups will take over your life to a degree you cannot imagine, so go in eyes open, not romanticized.
- The best ideas grow organically from being at the frontier of a field you already know, not from brainstorming 'a startup.'
- Trust your instincts about people, but distrust them about startup mechanics, the whole thing is counterintuitive.