Money, Pricing & Model

Pricing & packaging

Charge money. Charge more. Here's how.

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Everyone Builder Launcher Grower Indie Hacker Technical Solo Founder Domain Expert Tier-2/3 India Founder

How do I decide how much to charge for my product? Stop guessing and stop pricing off your costs, price off the value the customer gets and their willingness to pay. Talk to customers about pricing,... Beginner 3 resources → What is a value metric and why does it matter for pricing? Your value metric is what you charge for, per seat, per email sent, per GB, per transaction, and getting it right matters more than the actual numb... Intermediate 2 resources → How many pricing tiers should I have and how should I package them? Three tiers is the sweet spot: a clear entry plan, a 'most people pick this' middle tier, and a premium tier that makes the middle look reasonable.... Intermediate 3 resources → Am I charging too little for my product? Almost certainly yes, underpricing is the single most common startup pricing mistake. If nobody ever pushes back on your price, it's too low; you w... Beginner 3 resources → How do I raise prices without losing my existing customers? Grandfather existing customers for a while, announce increases early and honestly, and tie the raise to added value. Most founders massively overes... Intermediate 3 resources → How should I price for the Indian market versus global customers? Don't just convert dollars to rupees, India is price-sensitive, so localize with lower entry tiers, annual plans, and UPI-friendly billing, then ch... Intermediate 3 resources →