Money, Pricing & Model

How should I price for the Indian market versus global customers?

A starting point

Don't just convert dollars to rupees, India is price-sensitive, so localize with lower entry tiers, annual plans, and UPI-friendly billing, then charge global (USD) rates to international customers. Many Indian SaaS founders sell globally precisely because willingness-to-pay is higher abroad. Charge in the currency of the market, not your cost base.

Go deeper

Listen

🎧 Podcast
India Free Intermediate

The Neon Show, Indian Founders on Pricing, Sales & Building

On neon.fund by Siddhartha Ahluwalia podcast series (200+ episodes)

Why we picked it

The Neon Show (formerly 100x Entrepreneur) is one of India's deepest founder-and-investor interview podcasts, covering pricing, SaaS, and go-to-market from operators who've built for both India and global markets. Real, unfiltered lessons for Indian founders.

  • Indian SaaS founders often price for global markets to capture higher willingness to pay
  • Localized entry tiers and annual plans work better for price-sensitive Indian buyers
  • Learn pricing and GTM from Indian founders who've actually done it, not theory
Open neon.fund →

Read

📄 Article
Free Intermediate

Pricing Your SaaS Product

From lennysnewsletter.com by Patrick Campbell (ProfitWell), via Lenny's Newsletter long-form guide

Why we picked it

Patrick Campbell built ProfitWell on pricing data from thousands of companies, and this is the single best free deep-dive on SaaS pricing strategy. It's the canonical starting point for value metrics, segments, and packaging.

  • Get your value metric right and you can afford to get other things wrong
  • Pricing is built on quantified buyer personas and willingness to pay
  • Optimize pricing quarterly, it's an ongoing process, not a one-time decision
Open lennysnewsletter.com →
📄 Article
Freemium Intermediate

The Ultimate Guide to Willingness to Pay

From lennysnewsletter.com by Lenny Rachitsky & Patrick Campbell long-form guide

Why we picked it

The most concrete guide to actually measuring what customers will pay, including survey methods and tier design. It turns pricing from guesswork into a research-driven process.

  • Measure willingness to pay directly through structured customer research
  • Design tiers around distinct customer segments, not arbitrary feature bundles
  • Localize pricing by market and currency to capture willingness to pay everywhere
Open lennysnewsletter.com →

People also ask

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