Money, Pricing & Model
Business models explained
How the money actually flows.
What business model should I choose for my startup?
Don't 'choose' a model in a vacuum, copy the model that already works in your customers' world and improve one thing about it. Recurring revenue (s...
What's the difference between SaaS, marketplace, and transactional business models?
SaaS = you rent software for recurring fees (predictable, high margin, sticky). Marketplace = you connect buyers and sellers and take a cut (huge u...
How do I make money from a free product or freemium model?
Freemium only works if free users become a growth engine and a clear slice of them hit a wall they'll pay to remove. Give away what's cheap to serv...
How does a marketplace actually make money and solve the chicken-and-egg problem?
Marketplaces earn a take rate (a % of each transaction), so your revenue is GMV times take rate, get both wrong and you have nothing. Solve the col...
Should I sell to businesses (B2B) or consumers (B2C)?
B2B usually means fewer customers paying more, longer sales cycles, and rational buyers, easier to reach ramen profitability. B2C means huge market...
How does Zerodha make money without charging brokerage on delivery trades?
Zerodha runs a low-margin, high-volume model: free equity delivery, a flat ₹20 per intraday/F&O order, plus float income and account fees. The less...