How do I decide how much to charge for my product?
Stop guessing and stop pricing off your costs, price off the value the customer gets and their willingness to pay. Talk to customers about pricing, look at what comparable tools charge, and start higher than feels comfortable; almost every founder underprices. Price is a lever you're meant to keep pulling, not a one-time decision.
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Patrick Campbell built ProfitWell on pricing data from thousands of companies, and this is the single best free deep-dive on SaaS pricing strategy. It's the canonical starting point for value metrics, segments, and packaging.
The most concrete guide to actually measuring what customers will pay, including survey methods and tier design. It turns pricing from guesswork into a research-driven process.
Kevin Hale from Y Combinator lays out the acquisition-cost and lifetime-value math in plain language, framed around how much you can afford to spend to win a customer. It is aimed at first-time founders, so there is no jargon wall, just the reasoning you need to set a target CAC. He is also refreshingly blunt that leaning only on paid acquisition is a weak growth story, which is worth hearing early.
