Tool

Campaign URL Builder (GA Demos & Tools)

Google · Google Analytics Free Beginner

The honest way to know if a post drove a signup is to tag the link so you can trace it, and this free Google tool builds those tagged (UTM) links in about a minute. You paste your site link, name the source and campaign, and share the tagged version in your bio or post, then anyone who clicks and signs up shows up attributed in Google Analytics. It closes the gap between posting into the void and seeing which specific content actually sent people to you.

  • It is free and needs no login: fill in your URL plus source, medium and campaign, and it generates a trackable link.
  • Use a different tagged link per post or platform so you can see exactly which content drove clicks and signups, not just totals.
  • It only covers link clicks that reach your site, so pair it with native profile insights to also watch profile visits and inbound DMs.
Open on ga-dev-tools.google ↗

The question it answers

  1. How do I know if my content is actually working, or if I'm just posting into the void?

Read with it

  1. This is the cleanest split we found between the numbers that mean something and the ones that just feel good. Buffer walks... Buffer Article · About a 12 minute read 12 Social Media Metrics You Should Be Tracking (And Why) Shivani Shah
  2. Video · About 15 minutes Alex Hormozi's Content Strategy (REVEALED) Alex Hormozi
eChai Partner Brands The partnership →